Thoughts from a Small Shop Owner

I run a small corner shop in Beijing. This space, smaller than 20 square meters, supports my family’s livelihood while also reflecting the harsh reality of retail today.

To be honest, running a small shop isn’t what it used to be—profits are slim. Rent increases annually, utilities cost more, and goods are pricier to source. Yet I can’t casually raise prices, or customers will stay away. For that reason, profit margins are razor-thin: for example, I earn just a few cents on a bottle of soda. A full day’s work leaves me exhausted, but the earnings barely cover costs. I’d hoped this shop would bring financial security, but now, my income only meets basic household needs. Saving is nearly impossible, far from what I imagined.

Competition is fierce these days. Within a kilometer of my shop, there are two supermarkets, three other small stores, and Lize Tianjie commercial store is just 800 meters away. Big supermarkets lure customers with discounts and variety. Plus, online shopping trends mean many prefer ordering snacks or groceries via apps for home delivery—fewer people visit shops like mine.

Changing consumer habits also hit small shops hard. Before, people would grab extra items on impulse; now they budget carefully, buy only necessities, and leave quickly. With limited space, I can’t stock everything. If customers can’t find what they want here, they go elsewhere.

Still, there’s warmth in this work. Regulars and newcomers alike treat me with respect—most are polite when buying things, which I appreciate. No one looks down on me for being "just a shopkeeper." Neighbors in the community are kind, especially the elderly who often shop here. I also enjoy chatting with nearby store owners.

But government support? My shop feels overlooked. Policies exist, but they seem out of reach for tiny businesses like mine. I hope for real help with rent and taxes - small operations like mine pay heavy taxes, and relief would ease the burden.

During the pandemic, some aid policies emerged, but applying was tedious. Rent subsidies, for instance, required endless paperwork and multiple trips: I never got approved. Running a shop leaves no time to navigate bureaucracy.

Amid e-commerce dominance and the shift away from physical retail, keeping this shop open is tough. Still, I take pride in supporting my family through my own efforts. It’s honest work, and that brings peace of mind.

- Anonymous

Beijing, China

杜冠锡｜Content curator

Gabriel｜Editor

Cathy｜Translator